Deck 6: Mediated Communication: How Can New Media Help Me at Work

Question 1

It's bad manners for business communicators to use Facebook for blatant self-promotion.

Answer 1

True

Question 2

Which of the following is an example of a virtual organization:

A) Amazon
B) Best Buy
C) Macy's
D) Honey-baked Ham

Answer 2

A

Question 3

When two people are texting each other, asking questions, and receiving feedback almost instantly, the medium is likely to be:

A) Synchronous
B) Asynchronous
C) Deliberate
D) Connective

Answer 3

A

Question 4

Based on the definition of "new media," which of the following technologies would not fit:

A) Fax
B) Computer
C) Smartphone
D) DVD

Question 5

You should avoid tagging colleagues in online photos.

Question 6

Which of the following rules applies to effective email usage at work?

A) Use proper grammar, spelling, and punctuation.
B) Respond to messages within 48 hours.
C) Keep your message impersonal.
D) All the above.

Question 7

Which communication channel is "richest?"

A) Voice mail
B) Blogging
C) E-mail
D) Cell phone

Question 8

E-mail is a confidential medium that can be safely used to discuss sensitive issues.

Question 9

Amer lives in Boston and Terre lives in Portland. Which principle of "new media" would allow them to be able to work together on a regular basis?

A) New media enable globalization.
B) New media remove the barriers of time and space.
C) New media allow for an increase in the amount of information.
D) New media provide opportunities for interaction.

Question 10

New media may limit the adequacy of feedback.

Question 11

Globalization refers to the expansion of the business enterprise beyond the boundaries of a single country.

Question 12

New media have decreased the volume of information and communication we engage in on a daily basis.

Question 13

Feedback is less timely when we use:

A) Synchronous media
B) Asynchronous media
C) Deliberate media
D) Connective media

Question 14

Videoconferencing is a more rich communication medium than e-mail.

Question 15

Research indicates that social media do little to promote brand loyalty.

Question 16

The more ambiguous or complex the message is, the more important it is to:

A) Take advantage of multiple technologies.
B) Consider the social norms for technology use in the organization.
C) Limit the nature or type of feedback opportunities.
D) Engage in face-to-face, natural conversation.

Question 17

Those who use communication technology naturally, skillfully, and effortlessly are called:

A) Digital experts
B) Digital sophisticates
C) Digital natives
D) Digital immigrants

Question 18

Role-taking is made easier when new media are used.

Question 19

In general, business e-mail should be responded to within one hour.

Question 20

Compared to rich media, lean media are most capable of:

A) Solving disagreements.
B) Bridging multiple interpretations of a message.
C) Resolving confusion.
D) None of the above.

Question 21

In what ways do new media differ from face-to-face communication?

Question 22

List three guidelines for using social media as a business communication tool.

Question 23

List five rules for participating in video conferences.

Question 24

List and describe four of the new media commonly used in business settings.

Question 25

List and describe five of the guidelines for using email effectively.

Question 26

List and describe three of the guidelines for using text messaging effectively.