Deck 16: Marketing Ethics and Consumer Misbehaviour

Question 1

Consumer misbehaviour may be viewed as a subset of a more general topic, human deviance.

Answer 1

True

Question 2

One issue taken into consideration with deontological evaluations is the desirability of the consequences of an action for the stakeholders.

Answer 2

False

Question 3

When a consumer enters into a situation that calls for an ethical decision, three sets of ethical evaluations occur: equity, contractual, and relativist.

Answer 3

False

Question 4

All consumer misbehaviour is illegal.

Question 5

Equity reflects beliefs about the social acceptability of an act.

Question 6

A relativistic evaluation occurs when a consumer asks him- or herself, "Is this action 'right'?"

Question 7

One motivation of consumer misbehaviour is unfulfilled aspirations.

Question 8

Aspirational evaluations focus on specific actions.

Question 9

Retaliatory socialization is one motivation of consumer misbehaviour that states consumers may view misbehaviour as a way of getting revenge against big companies.

Question 10

Consumer misbehaviour is behaviour that violates generally accepted norms of conduct.

Question 11

Situational factors, such as retail crowding, flight delays, excessive heat, or noise, can provoke consumer misbehaviour.

Question 12

Anomie is a state that occurs when there is a disconnect between cultural goals and norms and the capacities of members of society to act within societal norms in an effort to achieve those goals.

Question 13

A consumer's moral beliefs are comprised of two components: norms and relativism.

Question 14

Other consumers may suffer while misbehaving consumers break societal norms and laws.

Question 15

Moral equity represents beliefs regarding an act's fairness or justness.

Question 16

Teleological evaluations focus on the consequences of the behaviours and the individual's assessment of those consequences.

Question 17

For some consumers, the simple thrill of the action leads them to misbehave.

Question 18

Relativism refers to beliefs about the violation of written or unwritten laws.

Question 19

Sociologists use attribution theory to explain why groups of people replace one set of acceptable norms with another set that others view as unacceptable.

Question 20

The focal motivation for consumer misbehaviour is value.

Question 21

Product abuse refers to consumers using products in ways that were not intended by the marketer.

Question 22

Older consumers are more likely to shoplift than are younger consumers.

Question 23

Dysfunctional fan behaviour refers to abnormal or impaired functioning relating to sporting event consumption.

Question 24

A number of consumer misbehaviours may be classified as consumer fraud.

Question 25

Cyberbullying is the attack of innocent people on the Internet.

Question 26

One reason for dysfunctional fan behaviour is due to an increasingly violent society.

Question 27

Identity theft is a type of consumer fraud that has grown considerably.

Question 28

Consumers who are aggressive or rude are usually not abusive.

Question 29

Consumers may express a desire to stop problem behaviours but simply find quitting to be too difficult.

Question 30

"Sexting" is legal.

Question 31

Consumer misbehaviour and consumer problem behaviour are synonymous.

Question 32

One motivation for shoplifting behaviour is that some consumers believe retailers can absorb the loss.

Question 33

Cyberbullying is a form of consumer misbehaviour.

Question 34

Culture jamming refers to attempts to disrupt advertisements and marketing campaigns by altering the messages in some meaningful way.

Question 35

One motivation for consumer misbehaviour is that consumers may simply believe that the rewards associated with the behaviour outweigh the risks involved. This is referred to as opportunism.

Question 36

Emotions and feelings play a large role in shoplifting.

Question 37

Some consumers complain illegitimately based on a motivation for monetary gain.

Question 38

Shoplifting, fraud, abusive behaviour, compulsive purchasing, compulsive shopping, and binge drinking are examples of consumer problem behaviours.

Question 39

One way to distinguish between consumer misbehaviour and consumer problem behaviour is to consider the issue of what is causing the behaviour.

Question 40

The illegal copying of software is a small problem worldwide with losses amounting to approximately $10 million annually.

Question 41

Misbehaviour by marketers occurs even if the marker is not aware that he or she is behaving unethically.

Question 42

Compulsive consumption refers to a physiological dependency on the consumption of a product.

Question 43

The term ethics refers to standards or moral codes of conduct to which a person, group, or organization adheres.

Question 44

The term road revenge is used to describe an extreme manifestation of aggressive driving.

Question 45

All consumer problem behaviours break laws.

Question 46

Famed author Theodore Levitt published an article entitled "Marketing Myopia," in which he argued that a firm's long-term health depends on its ability to exist as a consumer-satisfying entity rather than a goods-producing entity.

Question 47

The marketing concept proposes that all the functions of the organization should work together in satisfying its customers' wants and needs.

Question 48

Canada is the only country that has banned cellphone use while driving.

Question 49

The marketing concept developed in the 1960s.

Question 50

Problem gambling is a serious consumer behaviour issue.

Question 51

Compulsive buying may be defined as chronic, repetitive shopping behaviour.

Question 52

Aggressive driving is an example of product abuse.

Question 53

Marketing ethics consist of societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies.

Question 54

Anorexia refers to the consumption of large amounts of food while feeling a general loss of control over intake.

Question 55

Only the product component of the marketing mix can be brought into question by consumer groups.

Question 56

Deficient products are products that provide hedonic value to consumers but may be harmful in the long run.

Question 57

Overconsumption can lead to issues of unhappiness and anxiety.

Question 58

Consumerism is used to describe the activities of various groups to protect basic consumer rights.

Question 59

A negligible product is one that has little to no potential to create value of any type.

Question 60

In general, younger, less-educated males are more likely to engage in aggressive driving behaviour.

Question 61

Both governmental and non-governmental agencies play a role in protecting consumers.

Question 62

The Regina Resolution calls for an education-based approach to online privacy for children.

Question 63

Socially responsible marketing can be beneficial to a company.

Question 64

The Food and Drug Administration is responsible for food and drug safety.

Question 65

Health Canada is the main federal body responsible for consumer product safety.

Question 66

British Columbia generally prohibits commercial advertising to children under the age of 13.

Question 67

Corporate social responsibility may be defined as an organization's activities and status related to its societal obligations.

Question 68

Individual behaviour is guided not only by a sense of what members of society would believe is ethical or unethical in a particular situation but also by the individual's morals.

Question 69

Morals are laws that are used to guide individual action.

Question 70

The difficult issue comes with the marketing of pleasing products because they can be harmful for consumers.

Question 71

Health Canada is the only federal regulatory body that governs the protection of consumers from unsafe products and marketer misbehaviour.

Question 72

Children typify a "vulnerable" group because many believe that children lack the knowledge to behave as responsible consumers.

Question 73

The societal marketing concept considers not only the wants and needs of individual consumers but also the needs of society.

Question 74

Corporate social responsibility activities fall into one of three categories: ethical duties, altruistic duties, and strategic initiatives.

Question 75

Two important issues to consider when discussing marketing ethics are product price and consumer vulnerability.

Question 76

Deceptive advertising is advertising that contains or omits information that is important in influencing a consumer's buying behaviour and is likely to mislead consumers who are acting "reasonably."

Question 77

Self-regulation, such as the advertising industry's Canadian Code of Advertising Standards, was put into place to ensure that advertising practices are truthful.

Question 78

One important issue regarding marketing to children is the sheer quantity of marketing messages to which children are exposed.

Question 79

The CRTC requires advertisements to adhere to the Broadcast Code for Advertising to Children.

Question 80

Deception in advertising can be hard to prove.