If an advertising agency is being used it should be given sole control of the advertising component of the marketing plan.

Question

Quizplus · Accepted Answer

While the advertising agency can provide expertise and assistance in creating and executing the advertising component, ultimate control should reside with the company or organization developing the marketing plan. The agency should work collaboratively with the company to ensure that the advertising aligns with the overall marketing strategy and goals.

If an Advertising Agency Is Being Used It Should Be