Genesis International has developed a new device for monitoring refrigerant leaks in supermarket refrigerated display cases. The devices are in compliance with recent environmental protection legislation. To find supermarkets and convenience stores interested in its new product, Genesis's sales department took out a full page in a trade publication called Grocery Equipment. The ad had a coupon which any interested store owner or manager could use to request further information. Genesis is using _____ for its prospecting.

Question

Quizplus · Accepted Answer

When names and addresses of prospects are not available, as is usually the case when firms enter new markets or a new salesperson is hired, they can be generated by randomly calling on businesses or households or by employing mass appeals (through advertising). This process, called random lead generation.

Genesis International Has Developed a New Device for Monitoring Refrigerant