Which observation is true of integrated marketing communications?

Question

Quizplus · Accepted Answer

Integrated marketing communications focuses on coordinated and consistent messaging across various channels and tactics, with a focus on a customer-centric approach rather than mass marketing or monologue communication. Zero-based campaign planning is a process that starts from scratch with each new campaign, rather than relying on past strategies and tactics, and is a key component of integrated marketing communications. Option A is incorrect because the aim of integrated marketing communications is to maintain a consistent brand message across all channels, not to send out independent messages. Option C is incorrect because integrated marketing communications is focused on building relationships with customers, rather than mass marketing for acquisition. Option D is incorrect because integrated marketing communications prioritizes conversation and interaction with customers rather than a one-sided monologue.

Which Observation Is True of Integrated Marketing Communications