Identify the statement that does not pertain to the percent-of-sales approach of determining advertising spending.
A) This method is popular with higher-priced merchandise, such as automobiles or appliances.
B) This is one of the most popular rule-of-thumb methods, and its appeal is found in its simplicity.
C) In this approach the firm simply takes a percentage figure and applies it to either past or future sales.
D) The percent-of-sales approach is popular in retailing.
Correct Answer:
Verified
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