A company that manufactures cosmetics introduces a new product. To popularize this product, they use unauthorized mailing lists to reach consumers. Concerns relating to which element of marketing communications is being discussed here?

Question

Quizplus · Accepted Answer

The concerns relating to using unauthorized mailing lists to reach consumers is a violation of ethical marketing practices and falls under the category of sales promotion. It is considered spamming and can damage the reputation of the company if consumers feel their privacy has been invaded. This tactic is not a part of legitimate marketing strategies and can result in legal consequences. It is important for companies to obtain consumer consent before sending them promotional material.

A Company That Manufactures Cosmetics Introduces a New Product