The 78^th McDonald's outlets in Hawaii introduced a breakfast meal that consists of egg, rice and spam. McDonald's management decides to serve spam for breakfast through the end of July and base its decision to include it in the regular menu consisting of rice, Portuguese sausage, and saimin, based on its popularity. This best illustrates A) product development. B) test marketing. C) sales promotion. D) direct marketing.

Question

Quizplus · Accepted Answer

Test marketing is a controlled experiment in a limited geographical area to test the new product or in some cases certain aspects of the marketing strategy, such as packaging or advertising.

The 78th McDonald's Outlets in Hawaii Introduced a Breakfast Meal

The 78^th McDonald's Outlets in Hawaii Introduced a Breakfast Meal