'The Greedy Hand' is a book on the U.S. income tax system. Its publisher has targeted the book at people who hold Libertarian political beliefs and who listen to conservative radio talk shows. The publisher has used which segmentation base?
A) Benefit
B) Behavior
C) Psychographic
D) Person/situation

Question

Quizplus · Accepted Answer

Psychographic segmentation focuses on consumer lifestyles. Lifestyles are measured by asking consumers about their activities and opinions (about social issues, politics, and business).

'The Greedy Hand' Is a Book on the U