Diversified Neon Inc. makes neon signs. Its CEO recently attended a trade show where she examined the new Neon Wizard 5.0, a machine that allows you to create three-dimensional computer-generated designs, feed the designs into a machine with neon tubing, and have the neon extruded in almost any shape imaginable. He believes this machine will increase his company's output by at least 30 percent and reduce its wastage by at least 50 percent. If the company was formerly doing most of this work by hand, then the purchase of a Neon Wizard 5.0 would be an example of a

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Organizations purchase some products only occasionally, especially in the case of large investments such as machinery, equipment, and real estate. In these cases, the organization may use a new task purchase.