Diversified Neon, Inc. makes neon signs. Its CEO recently attended a trade show where he examined the new Neon Wizard 5.0, a machine that allows you to create three-dimensional computer-generated designs, feed the designs into a machine with neon tubing, and have the neon extruded in almost any shape imaginable. He believes this machine will increase his company's output by at least 30 percent and reduce its wastage by at least 50 percent. In which stage of the organizational buying process is the CEO?

Question

Quizplus · Accepted Answer

Organizations have many needs for products and services to help them survive and meet their objectives. For example, a manufacturer may need to purchase new machinery to increase its production capacity and meet demand.