Which of the following is the best method of recovering customer goodwill?
A) sending service people to conduct door-to-door surveys
B) contacting the complaining customer as quickly as possible
C) identifying prospective customers from the customer database
D) customizing products according to individual customer need
E) defining and measuring the customer retention rate

Question

Quizplus · Accepted Answer

Contacting the complaining customer as quickly as possible shows that the company values their concerns and is actively working towards a solution, which can help to rebuild goodwill. The other options may be helpful strategies in other contexts, but they are either too broad (sending service people to conduct door-to-door surveys) or not directly related to recovering customer goodwill (identifying prospective customers from the customer database, customizing products according to individual customer need, defining and measuring the customer retention rate).

Which of the Following Is the Best Method of Recovering