________ lines up customers along columns and products along rows to show the profitability of selling a product to a customer.
A) Mystery shopping
B) Activity-based costing (ABC)
C) Customer profitability analysis (CPA)
D) Customer lifetime value (CLV)
E) American Customer Satisfaction Index (ACSI)

Question

Quizplus · Accepted Answer

Customer profitability analysis (CPA) aligns customers along columns and products along rows to show the profitability of selling a product to a customer. This analysis helps businesses to understand which customers are most valuable and which products are generating the most profit.

________ Lines Up Customers Along Columns and Products Along Rows