Which of the following is an example of enhancing the growth potential of each customer through cross-selling?
A) In addition to bicycles, 2Wheels stocks biking gear such as helmets, bottles, jackets and other accessories.
B) 2Wheels has a club for its regular customers, organizing cycling events and parties for them.
C) Though 2Wheels previously offered free delivery, it now charges for deliveries made outside the city.
D) 2Wheels allows existing customers to upgrade to a newer model at less than the sticker price by trading in their older model.
E) 2Wheels encourages customers to send in their suggestions for product improvement.

Question

Quizplus · Accepted Answer

Cross-selling involves offering additional products or services that complement or add value to what the customer has already purchased. In this case, 2Wheels is offering biking gear such as helmets, bottles, jackets and other accessories to customers who have already bought a bicycle, which enhances the growth potential of each customer. It is not related to the other options such as organizing events, charging fees for delivery, upgrading models, or taking customer suggestions for product improvement.

Which of the Following Is an Example of Enhancing the Growth