________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
A) Marketing communications
B) Internal marketing
C) Marketing research
D) Market segmentation
E) Marketing planning

Question

Quizplus · Accepted Answer

Marketing research involves the systematic gathering and interpretation of information about a market, including customers, competitors, and industry trends, in order to inform marketing strategies and decision-making. It involves the design and implementation of research studies, such as surveys or focus groups, to collect data, as well as the analysis and interpretation of the findings to make informed marketing decisions.

________ Is the Systematic Design, Collection, Analysis, and Reporting of Data