When Bank of America followed female baby boomers at home and while they shopped to observe things the shoppers might not have been able to articulate, they were using ethnographic research.
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Q105: Keeping a survey short and simple and
Q106: Behavioral research is the most scientifically valid
Q107: A scale that describes the respondent's intention
Q108: A good example of collecting behavioral data
Q109: James collected primary data when he distributed
Q111: If a marketing researcher decides to use
Q112: A questionnaire should contain sophisticated and uncommon
Q113: Secondary data are data freshly gathered for
Q114: Qualitative research techniques are relatively structured measurement
Q115: Owing to its greater flexibility, a questionnaire
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