Which of the following refers to the set of measures that helps firms to quantify, compare, and interpret their marketing performance?
A) marketing diagnostics
B) marketing information systems
C) marketing simulation
D) marketing intelligence
E) marketing metrics

Question

Quizplus · Accepted Answer

Marketing metrics refer to the set of measures that help firms to quantify, compare, and interpret their marketing performance. Marketing diagnostics are tools or processes used to diagnose, or identify, problems or issues in a company's marketing efforts. Marketing information systems are systems that help firms gather, sort, analyze, evaluate, and distribute marketing information. Marketing simulation is a tool used to simulate marketing scenarios and test different marketing strategies. Marketing intelligence refers to the process of gathering and analyzing information about the market, competitors, and customers to make better marketing decisions.

Which of the Following Refers to the Set of Measures