The company's marketing information system should be a mix of what managers think they need, what managers really need, and ________.
A) what the marketing research department is able to do
B) what consumers are willing to consume
C) what the government policies allow
D) what is acceptable at the industry level
E) what is economically feasible

Question

Quizplus · Accepted Answer

The correct answer is what is economically feasible because a marketing information system must balance managerial needs with practical and financial constraints, ensuring that the system is both useful and viable within the company's economic capabilities.

The Company's Marketing Information System Should Be a Mix of What