When ConAgra learned that many mothers switched to time-saving meals and snacks when school started, it launched its "Seasons of Mom" campaign to help grocers adjust to seasonal shifts in household needs. Which of the eight possible actions to improve the quantity and quality of its marketing intelligence yielded this insight?
A) Train and motivate the sales force to spot and report new developments.
B) Motivate distributors, retailers, and other intermediaries to pass along important intelligence.
C) Hire external experts to collect intelligence.
D) Network internally and externally.
E) Set up a customer advisory panel.

Question

Quizplus · Accepted Answer

ConAgra likely gained insights into mothers' changing needs through feedback or intelligence passed along by distributors, retailers, or other intermediaries who directly observed consumer purchasing patterns and behaviors, especially as they adjusted to seasonal shifts like the start of the school year.

When ConAgra Learned That Many Mothers Switched to Time-Saving Meals