One of the options in a product-management organization is to eliminate product manager positions for minor products and assign two or more products to each remaining manager. Under what conditions is this alternative feasible?
A) when the product mix is highly diverse
B) when there are very few products in the company's portfolio
C) when two or more products serve a similar set of needs
D) when customers fall into different user groups
E) when the company produces many products for many markets

Question

Quizplus · Accepted Answer

When two or more products serve a similar set of needs, it may be feasible to assign them to the same product manager. This would allow for better coordination and alignment of product development efforts, as well as more efficient use of resources. However, if the products are too diverse or serve different user groups, it may not be feasible for one product manager to effectively manage all of them. Likewise, if the company produces many products for many markets, it may be difficult for product managers to stay on top of all the different product lines. Therefore, option C is the best choice.

One of the Options in a Product-Management Organization Is to Eliminate