A social marketing program which aims to alter ideas about abortion is an example of a(n) ________ campaign.
A) cognitive
B) active
C) behavioral
D) value
E) normative

Question

Quizplus · Accepted Answer

A social marketing program that aims to alter ideas about abortion is an example of a value campaign. Value campaigns are focused on promoting or changing beliefs, attitudes, and values among individuals and society as a whole. Such campaigns aim to influence people's beliefs and understanding about certain topics or issues. In this case, the program is attempting to influence people's values and beliefs about abortion.

A Social Marketing Program Which Aims to Alter Ideas About