IBM lets frontline employees spend up to $5,000 to solve a customer problem on the spot, which is an example of which of the following steps that a marketing CEO can take to create a market- and customer-focused company?
A) Empower the employees.
B) Hire strong marketing talent.
C) Get outside help and guidance.
D) Install a modern marketing planning system.
E) Develop strong in-house marketing training programs.

Question

Quizplus · Accepted Answer

Empowering employees to solve customer problems on the spot demonstrates a commitment to being market- and customer-focused by prioritizing customer satisfaction and giving employees the autonomy to create a positive customer experience.

IBM Lets Frontline Employees Spend Up to $5,000 to Solve