If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?
A) customer complaints
B) share of shelf
C) effective reach
D) trial rate
E) market share

Question

Quizplus · Accepted Answer

Share of shelf is a distribution metric that indicates how much shelf space a product occupies in retail stores compared to competitors, reflecting its distribution effectiveness.

If Ming Was Interested in Capturing Distribution Metrics for Her