Which of the following is NOT a predicted direction for marketing in the coming years?
A) the demise of precision marketing and rise of mass marketing
B) the demise of the marketing department and the rise of holistic marketing
C) the demise of marketing intuition and the rise of marketing science
D) the demise of manual marketing and the rise of both automated and creative marketing
E) the demise of free-spending marketing and the rise of ROI marketing

Question

Quizplus · Accepted Answer

Precision marketing, which targets specific segments of consumers with personalized messaging and offers, is expected to continue to grow in popularity and effectiveness in the coming years. Mass marketing, which involves creating generic messages and trying to appeal to a large audience, is not predicted to be a major trend in the future.

Which of the Following Is NOT a Predicted Direction for Marketing