Under which of the following conditions is the frequency the most important factor in media selection?
A) when introducing flanker brands
B) when launching infrequently purchased brands
C) when going into undefined target markets
D) when there is high consumer resistance to the product
E) when there is modest competition to the brand in the market

Question

Quizplus · Accepted Answer

Frequency is crucial when there is high consumer resistance to the product, as repeated exposure can help overcome skepticism and build trust.

Under Which of the Following Conditions Is the Frequency the Most