A ________ has three characteristics: (1) a source of competitive advantage making a significant contribution to perceived customer benefits; (2) has applications in a wide variety of markets; and (3) is difficult to imitate.
A) core competency
B) market sensing process
C) corporate social responsibility effort
D) strategic business unit
E) philanthropic endeavor

Question

Quizplus · Accepted Answer

Core competencies are unique capabilities and resources that give an organization a competitive advantage. They contribute significantly to perceived customer benefits, can be applied in various markets, and are difficult to imitate by competitors.

A ________ Has Three Characteristics: (1) a Source of Competitive