After analyzing their company's strengths and weaknesses, top managers at Loan Bright decided that they would serve individual loan officers who typically only wanted to purchase small sets of homebuyer data, rather than bigger institutional clients. To meet the needs of this segment, Loan Bright simplified its sales contract, restructured its advertising efforts to focus on Google ads, and created a separate customer-service department. Loan Bright's strategy is best described as a(n) ________ strategy.
A) overall cost leadership
B) focus
C) differentiation
D) diversification
E) promotional

Question

Quizplus · Accepted Answer

Loan Bright's strategy is focused on serving individual loan officers who only purchase small sets of homebuyer data, indicating a focus strategy. They have made specific changes, such as simplifying the sales contract, restructuring advertising efforts, and creating a separate customer-service department, to meet the needs of this segment.

After Analyzing Their Company's Strengths and Weaknesses, Top Managers at Loan