MasterCard and Visa may team up with university alumni associations to offer affinity credit cards that typically display an iconic image associated with the university on the card itself and may include an incremental donation program associated with purchases made using the card. The best description of this form of alliance would be a ________.
A) product alliance
B) logistics alliance
C) pricing collaboration
D) network alliance
E) promotional alliance

Question

Quizplus · Accepted Answer

This is a promotional alliance as both MasterCard and Visa are partnering with university alumni associations to promote their affinity credit cards. The iconic image and incremental donation program associated with purchases made using the card serve as promotional tools to attract potential cardholders.

MasterCard and Visa May Team Up with University Alumni Associations