When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a ________ strategy.
A) defined
B) focused
C) value-added
D) competitive advantage
E) customer-focused

Question

Quizplus · Accepted Answer

When a business focuses on a specific market segment and tailors its offerings to meet the needs of that segment, it is using a focused strategy. This allows the business to achieve either cost leadership or differentiation within that segment, which can lead to a competitive advantage.

When a Business Gets to Know Market Segments Intimately and Pursues