Which of the following statements is true of marketing plans?
A) They can be independently developed without worrying about other functional areas.
B) They provide direction and focus for a brand, product, or company.
C) They are usually profit-oriented.
D) They are of limited use to nonprofit organizations.
E) They are typically five-year plans and they lay out the strategies required to achieve targets in those five years.

Question

Quizplus · Accepted Answer

Marketing plans provide direction and focus for a brand, product, or company. They are not developed independently of other functional areas and may not always be profit-oriented. They can also be useful for nonprofit organizations. While they may be five-year plans in some cases, this is not always the case, as the timeframe can vary depending on the goals and objectives of the plan.

Which of the Following Statements Is True of Marketing Plans