Which of the following marketing communications tools is most effective at the later stages of the buying process?
A) personal selling
B) public relations
C) advertising
D) sales promotions
E) direct marketing

Question

Quizplus · Accepted Answer

Personal selling is most effective at the later stages of the buying process because it allows for a one-on-one interaction between the seller and the potential buyer, allowing for personalized communication and addressing specific concerns or objections. At this stage, potential customers are likely considering specific options and may have questions or reservations about the product or service. Personal selling allows the salesperson to address these concerns in a tailored and persuasive manner.

Which of the Following Marketing Communications Tools Is Most Effective