Which of the following tools or combinations of tools is most influential at the comprehension stage of buyer readiness?
A) sales promotion and advertising
B) advertising and personal selling
C) publicity and personal selling
D) reminder advertising and publicity
E) sales promotion and personal selling

Question

Quizplus · Accepted Answer

At the comprehension stage of buyer readiness, buyers are seeking information about the product or service to gain a better understanding of its features, benefits, and value. Advertising and personal selling are the most effective tools to provide this information and answer any questions or concerns the buyer may have. Advertising can provide a broad overview of the product or service, while personal selling allows for more in-depth information and personalized communication. Sales promotion and publicity may grab the buyer's attention, but they do not provide enough information to fully comprehend the product or service. Reminder advertising is more effective at the reminder or reinforcement stage of buyer readiness.

Which of the Following Tools or Combinations of Tools Is