Which of the following is the mental step in the consumer-adoption process where the customer starts considering whether to try an innovation?
A) adoption
B) trial
C) awareness
D) evaluation
E) interest

Question

Quizplus · Accepted Answer

Evaluation is the mental step where the consumer considers whether to try an innovation. At this stage, the consumer evaluates the advantages and disadvantages of the innovation and decides whether to move forward with the adoption process. Awareness is the first step where the consumer becomes aware of the innovation, interest follows where the consumer shows interest in the innovation, trial is the stage where the customer tries the innovation to determine its usefulness, and adoption is when the customer decides to continue using the innovation.

Which of the Following Is the Mental Step in the Consumer-Adoption