At the interest stage of the consumer-adoption process, the consumer becomes aware of the innovation but lacks information about it.

Name: At the interest stage of the consumer-adoption process, the consumer becomes aware of the innovation but lacks information about it.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

At the interest stage, the consumer has already become aware of the innovation and starts seeking information about it. The awareness stage is when the consumer first learns about the innovation.

At the Interest Stage of the Consumer-Adoption Process, the Consumer