Because ________ are purchased frequently, marketers should make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference.
A) nondurable goods
B) durable goods
C) services
D) unsought goods
E) specialty goods
Correct Answer:
Verified
Q1: What goods are similar in quality but
Q2: The sellers of _ goods carry a
Q4: Capital items are long-lasting goods that facilitate
Q5: How a consumer shops for organic foods
Q6: It was sunny when Jenny went to
Q7: Marketers have traditionally classified products on the
Q8: A product is anything that can be
Q9: Marketers must see themselves as benefit providers.
Q10: Which of the following are tangible goods
Q11: Products such as insurance, cemetery plots, and
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents