A ________ is the set of all products and items a particular seller offers for sale.
A) product line
B) product mix
C) product extension
D) product system
E) product class

Question

Quizplus · Accepted Answer

A product mix is the set of all products and items that a particular seller offers for sale. A product line refers to a group of related products, while a product extension is a new product that is related to an existing product. A product system and product class are not commonly used terms in marketing.

A ________ Is the Set of All Products and Items