The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved.
A) co-branding
B) cannibalization
C) vertical integration
D) disintermediation
E) brand stretching

Question

Quizplus · Accepted Answer

Co-branding involves partnering with another brand, which can lead to both risks and lack of control over the association that consumers create in their minds. Customers may have high expectations of the level of commitment and quality, making it challenging to meet their demands. Unsatisfactory performance can severely harm both brands' reputations.

The Potential Disadvantages of ________ Are the Risks and Lack