According to BrandAsset^® Valuator model, esteem and knowledge, the two pillars of brand equity together create brand ________, a "report card" on past performance and a current indicator of current value. A) stature B) parity C) strength D) personality E) architecture

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According to the BrandAsset^® Valuator model, esteem and knowledge create brand stature, which is a measure of past performance and a current indicator of value. Brand parity refers to how similar a brand is to competitors, brand strength refers to the overall power and potential of a brand, brand personality refers to the human characteristics associated with a brand, and brand architecture refers to the structure and organization of a brand's product lines and sub-brands.

According to BrandAsset® Valuator Model, Esteem and Knowledge, the Two

According to BrandAsset^® Valuator Model, Esteem and Knowledge, the Two