According to BrandAsset^® Valuator model, declining brands show ________. A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still B) high relevance - appropriateness of brand's appeal - a lower level of energy and differentiation, and even lower knowledge C) high levels on energy, differentiation, relevance, knowledge, and esteem D) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still E) high knowledge - evidence of past performance - a lower level of esteem, and even lower relevance, energy, and differentiation

Question

Quizplus · Accepted Answer

Declining brands typically show high knowledge, indicating awareness of the brand's past performance, but lower levels of esteem, relevance, energy, and differentiation. This pattern suggests that while many people are aware of the brand, it is losing its appeal, distinctiveness, and vitality in the market.

According to BrandAsset® Valuator Model, Declining Brands Show ________

According to BrandAsset^® Valuator Model, Declining Brands Show ________