The quantity, rather than quality, of a marketer's investment in brand building is the critical factor in building brand equity.

Question

Quizplus · Accepted Answer

Quality of investment in brand building is just as important, if not more important, than quantity. A well-planned and executed brand strategy with a focus on delivering consistent and high-quality brand experiences can have a greater impact on building brand equity than simply investing a large amount of money in advertising or other marketing activities.

The Quantity, Rather Than Quality, of a Marketer's Investment in Brand