Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs.
A) brand
B) value proposition
C) deal
D) marketing plan
E) demand

Question

Quizplus · Accepted Answer

A value proposition is a promise of benefits that a company makes to its customers in order to address their needs. It outlines the unique value that a company's product or service provides to its customers that differentiates it from competitors.

Companies Address Needs by Putting Forth a ________, a Set