Major decisions to enter the international marketplace and to conduct international marketing do not include deciding on how to enter the market.

Name: Major decisions to enter the international marketplace and to conduct international marketing do not include deciding on how to enter the market.
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Deciding on how to enter the international market is a major decision in international marketing, and includes options such as exporting, licensing, franchising, joint ventures, and direct investment.

Major Decisions to Enter the International Marketplace and to Conduct