The emergence of rental car counters,hair salons,banks,and dry cleaners found in such stores as Wal-Mart,Target,grocery retailers,and others is an example of ________ marketing systems.

Question

Quizplus · Accepted Answer

This is an example of horizontal marketing systems, where companies at the same level of operation, such as different service providers, collaborate to offer their services in a single location to reach a broader audience.

The Emergence of Rental Car Counters,hair Salons,banks,and Dry Cleaners Found