Business buyers may get new ideas at a trade show,see an ad,or receive a call from a sales representative who offers a better product or a lower price compared to the current in-supplier.These situations spur the ________ buyphase.

Question

Quizplus · Accepted Answer

Problem recognition is the stage when a buyer realizes they have a need or a problem that must be solved. In this case, the buyer becomes aware of a new product that may solve their problem or fulfill their need, which spurs the buy phase.

Business Buyers May Get New Ideas at a Trade Show,see