A(n)________ customer is a person,household,or company that over time yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting,selling,and servicing that customer.
A) profitable
B) semiprofitable
C) unprofitable
D) niche
E) target

Question

Quizplus · Accepted Answer

A profitable customer is someone who generates more revenue for the company than the cost it takes to acquire and retain them. This makes them a valuable asset to the company and can lead to long-term success. Semiprofitable customers may generate some revenue, but not enough to outweigh the costs, while unprofitable customers actually cost the company more than they bring in. Niche and target customers refer to specific segments of the market that a company is trying to reach.

A(n)________ Customer Is a Person,household,or Company That Over Time Yields