DuPont commissioned marketing studies to uncover personal pillow behavior for its Dacron Polyester unit that supplies filling to pillow makers and sells its own Comforel brand.Which of the following was revealed by research to be the primary challenge faced by DuPont in expanding sales in the pillow industry
A) Price
B) People not wanting to give up their old pillows
C) The smell associated with polyester
D) The lack of a favorable reputation in the industry
E) Competition from China

Question

Quizplus · Accepted Answer

The research revealed that people were not willing to give up their old pillows, which indicates a loyalty to their current pillow and a challenge for DuPont in convincing customers to switch to their products. None of the other options are mentioned as a primary challenge in the given information.

DuPont Commissioned Marketing Studies to Uncover Personal Pillow Behavior for Its