Companies selling mass consumer goods and services such as soft drinks,cosmetics,air travel,and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________.

Question

Quizplus · Accepted Answer

Consumer markets refer to the markets for goods and services sold to individuals for personal consumption. Companies selling mass consumer goods and services focus on establishing a superior brand image in these markets to attract customers and increase sales. Business markets refer to the markets for products and services sold to other businesses, while global markets refer to markets outside the company's home country. Nonprofit and governmental markets are not focused on selling goods and services, but rather on providing public services. Service markets refer to markets for intangible services rather than tangible goods.

Companies Selling Mass Consumer Goods and Services Such as Soft