Kurt Jeannopolous is looking to locate one of his men's clothing stores in an area with a growing population but few retail options.Kurt is looking for a(n)________ trade area.

Question

Quizplus · Accepted Answer

An understored trade area is the best choice because it means there are few retail options in the area, which could lead to less competition and potentially higher demand for Kurt's men's clothing store. A saturated or overstored trade area would indicate there are already too many retail options and potential customers may be spread thin among them. Primary and secondary trade areas refer to the distance from the store location and do not provide information on the number of retail options.

Kurt Jeannopolous Is Looking to Locate One of His Men's