A manufacturer of toilet tissue sent its brand mascot to help refurbish restrooms at fairgrounds across the country.As part of this project,each restroom was to provide fairgoers with a clean oasis featuring aromatherapy,soothing music,constant maintenance,and premium toilet tissue.The use of this brand in this clean-up effort is an example of ________.
A) lobbying
B) corporate identity
C) sponsorship
D) a promotional product
E) a premium
Correct Answer:
Verified
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