Over the past 100 years or so,Binney and Smith's Crayola crayons have become a household staple in more than 80 countries around the world.The company occasionally tinkers with the product's marketing mix to maintain market share.Crayola crayons are in the ________ stage of the product life cycle.

Question

Quizplus · Accepted Answer

Binney and Smith's Crayola crayons have been in the market for over 100 years and are now a household name in more than 80 countries. This indicates that the product has achieved maturity in its life cycle, with stable sales and a large customer base. The company occasionally tinkers with the product's marketing mix in order to maintain market share, but the crayons are no longer in the growth, development or extension stage.

Over the Past 100 Years or So,Binney and Smith's Crayola